Where your firm's point of view
meets the public record.
Editorial placements, podcast appearances, and bylined thought leadership that position your firm as the most-trusted practice in the category — before clients ever search you on Google.
Advertising interrupts.
Press earns.
A potential client scrolling past an ad moves on. A potential client reading your byline in Forbes, hearing your name on Above the Law’s podcast, or seeing your firm quoted in Bloomberg Law stops and pays attention. That attention compounds. Cold leads convert warmer. Referral partners send you the better cases. Your category positioning hardens around your firm instead of someone else’s.
Borrowed credibility is the cheapest acquisition channel a law firm has.
Three stages,
one compounding story.
Editorial Placements
Real bylines and interviews in Forbes, Bloomberg Law, ABA Journal, Above the Law, Law360, and the verticals your ideal clients trust most. Editorial coverage, never paid placement.
- Bylined thought-leadership features
- Expert source quotes for reporters
- Op-eds in the publications that matter
- Founding partner profiles
Podcast Appearances
Curated podcast bookings on industry and lifestyle shows aligned with your client demographic and category positioning — booked, prepped, and delivered.
- Guest booking & pitching
- Topic & angle development
- Pre-record briefing & talking points
- Episode amplification & clip assets
Awards & Rankings
We identify the legal rankings and awards that actually move referral patterns — Super Lawyers, Best Lawyers, Chambers, Legal 500, regional honors — and position your firm to be shortlisted, nominated, and named.
- Ranking-fit research
- Submission writing
- Peer-endorsement outreach
- Post-award PR rollout
Your name,
in print.
Forbes. Bloomberg Law. ABA Journal. Law360. Above the Law. The publications your future clients and referral partners already read — running your byline, your op-ed, or your expert quote on the topics that define your category.
Each placement compounds into the next. Clip becomes social asset becomes byline pitch becomes expert source request. By month nine, reporters start emailing you instead of the other way around.
- 01ForbesPractice & Profession
- 02Bloomberg LawBig Law & Legal Tech
- 03ABA JournalEthics & Compliance
- 04Above the LawCareer & Practice
- 05Law360Litigation & Industry
- And dozens of other tier-1 and category placements on request.
How a placement gets made.
We sharpen your point of view.
The defensible take only your firm can hold — the one a reporter or editor will care about. We turn it into a media-ready positioning kit before pitching anything.
We shape the pitch.
Outlet-specific angles, quote-ready positioning, and the editorial framing that turns your expertise into a story an editor can greenlight in under a minute.
We secure the placement.
Direct relationships with legal-vertical editors, producers, and ranking panels, built over years. We pitch, follow up, and negotiate the feature, interview, or nomination.
We make it count.
A placement that sits unseen is wasted. Clip becomes social asset becomes byline pitch becomes expert-source request. By month nine, reporters start emailing you for quotes.
The right story,
in the right places.
The Authority Track is invite-only and capped at a small number of firms per category per market. Apply to see if your firm fits.